The people behind the platform

We know what wins
in AI search.

AI assistants no longer just index the web. They interpret it. They compress it. They choose from it. We've spent years studying what makes AI confidently reuse one brand, and ignore another.

The GAIO Tech Team

Sophie Carr, CEO & Founder

Sophie Carr

CEO & Founder

Founder Institute Graduate

Creator of the GAIO methodology and the strategic model behind it.

Sophie brings hands-on experience in SEO, AI discovery and enterprise environments, combined with a systems-level understanding of how AI models interpret identity, authority and trust.

Her role is clarity and structure. Turning what works in AI search into a disciplined framework organisations can rely on.

Featured on RTL Netherlands and Videoland.

Adnan Özdemir, CTO & Co-Founder

Adnan Özdemir

CTO & Co-Founder

Former Square and Sony

Adnan engineers systems designed for reliability at scale.

At Square, Glovo and iyzico, he worked on payment and fraud infrastructure where accuracy, observability, and performance are critical. These are environments that demand production-grade standards and disciplined architecture.

At GAIO, he brings that same approach to AI visibility infrastructure. The platform is designed with traceability, structured data integrity, and scalable backend architecture at its core.

AI visibility requires infrastructure that is stable, measurable, and built to operate under real-world pressure.

William Frimout, CGO & Founder

William Frimout

CGO & Founder

Enterprise Sales & GTM

William ensures GAIO drives real commercial impact.

With a background in financial and technology sales, he has managed high-value client relationships in regulated environments where trust, compliance and performance are crucial to success.

At GAIO, he leads commercial strategy and market execution. His role is to ensure AI visibility is not treated as a marketing experiment, but as a revenue channel tied to growth, positioning and competitive advantage.

He bridges product, strategy and the C-suite. Because visibility only matters if it influences real buying decisions.

Linda Cereda, Strategic Partner

Linda Cereda

Strategic Partner

Former Nike, BCG & Goldman Sachs

Business driven AI transformation and AI native MarTech expert.

As Global VP of Marketing Data at Nike and a former leader at BCG and Goldman Sachs, Linda has guided Fortune 500 organisations through capability adoption at scale. She knows what it takes to move from pilot to permanent.

At GAIO, she shapes how the platform fits inside enterprise workflows, aligning product capability with procurement, governance and executive sponsorship.

The result: AI visibility that doesn't stall in a marketing silo but becomes infrastructure the C-suite defends.

It’s about being trusted
enough to be reused.

See how we’d approach your brand’s AI visibility.

30-minute call. No commitment. Walk away with a clear action plan.